Return to Office was one of the biggest debates of 2022. Framery, a Finnish manufacturer of office pods, wanted to find a way to chime in.

As companies around the world tried to lure people back to the office with promises of superb perks, Framery decided to offer an alternate point of view and began accepting useless office perks as currency for a useful one – a Framery pod.

In return for three pods, Framery got a mail room punching bag, office baking supplies, an ergonomic chair, and $1,7M in earned media – including The New York Times and USA Today.