After using celebrities in its advertising (Kathy Bates in '21 and Pedro Pascal in '23) to portray the game's characters, Merge Mansion wanted to shift focus from its storyline to the game itself.

Staying true to the old advertising adage "truth well told" we turned an online confession from a fan into a (slightly) dramatized testimonial.

While poking fun at your product's addictive nature is always a risky move – it's also, well, fun. And Merge Mansion, being an entertainment brand, is all about fun.