Life is full of difficult choices. Choosing the right car shouldn’t be one of them. Autotalli.com is an e-marketplace for cars where finding the right car has been made so easy that even the most helpless people can do it… without losing their heads.

Out of all the spots I’ve ever worked on, these probably made me laugh out loud the hardest.

However, not everyone was laughing: the ads nearly got banned because someone wrote a think-piece condemning them as dehumanizing – which, come to think of it, they are. Literally.