Could you imagine Lee Clow posing naked in front of his clients? Or Anselmo Ramos? Or Wendy Clark? Then again, would you even want to?
Agency of the Year is a survey on customer satisfaction among advertisers. Being the back-to-back agency of the year, we were asked to promote the survey and create industry buzz around the award.
This print ad was published (and discussed) in all major Finnish business newspapers and trade magazines. The some-what-verbatim translation of the copy can be found below the print.
IT TAKES A LOT OF, ERM… GUTS
to see how your clients see you. Just ask Miska Rajasuo, CEO of Bob the Robot, back-to-back winner of Agency of the Year, lying here under the evaluating gaze of his clients.
Agency of the Year is a title awarded based solely on clients’ agency image.
Instead of yet another ad land beauty contest, it’s a chance to become a better agency.